The former PM most closely associated with the love of a cold one has launched his own brewery, Hawke's Brewing. Yes, Bob Hawke has taken the only logical step post-the SCG skulling session of 2012, and launched his maiden beverage.
Hawke's Brewing has been established in conjunction with Hawke and David Gibson and Nathan Lennon. As well as producing a brew or two, the brand is also committed to furthering free market solutions to environmental issues, with a cut of all the profits going towards Landcare, a non-profit organisation that Hawke helped establish during his time as Prime Minister. "Mr. Hawke played an important role in the establishment of Landcare nationally almost 30 years ago," Tessa Jakszewicz, Landcare Australia's CEO said. "And it's really great to see his continued support of the movement today."
The first drop out of the brewery, Hawke's Lager, is also crafted from 100 percent Australian ingredients, and Mr. Hawke won't take a penny from the profits — every cent of his share is going straight to Landcare. It will be available at 11 select venues, including Surry Hills' The Clock, Petersham Public House, Manly's New Brighton Hotel and The Courthouse in Newtown, across Sydney as of April 20. Cans of the lager will be available to buy from Camperdown Cellars from April 25, before rolling out across other bottle shops, restaurants and bars across the country.
Gibson and Lennon came up with the idea for the brew during a frosty Australia Day in New York. They floated the proposal to Mr. Hawke, who took to it like a polly to a yard glass. Just over two and a half years later, the brew is set to hit our shelves. When asked how it felt to have his own beer, he said it felt "bloody good".