In May, the world’s most-awarded tequila, Milagro, will unveil an exciting art exhibition by Mexico City-based photographer Mark Alor Powell at SoCal Neutral Bay. The fifteen piece pop-up gallery named the Museo of Miracles captures the everyday wonders of Mexico City and ultimately the inspiration behind the Milagro brand, from its fantastical and surreal architecture to its expressive street art and creative people.
As part of a global tour, the gallery will be open for public viewing from Cinco De Mayo, (Friday 5 May) from 12pm, until Sunday 18 June. Cinco de Mayo is the annual Mexican holiday symbolising the victory of the Mexican army over French troops in 1862, traditionally celebrated with the hallmarks of any great Mexican fiesta: endless colour and excitement, dancing and street parades, flowers, feasts, and of course, tequila!
In celebration of the exhibition, SoCal will also host Milagro Sundays throughout the exhibition period. Expect to witness the vibrancy, passion and creativity of Mexico City right in the heart of Neutral Bay, with the freshest Milagro Margarita specials, tequila tasting flights, photo competitions and the taste of an authentic Mexican menu. Guests can go into the running to win Milagro Margarita kits, and an exclusive Museo of Miracles print alongside a bottle of Milagro, simply by uploading a social photo of their favourite piece at the exhibition using the tags @MilagroTequila #MilagroTequila and #MuseoOfMiracles.
Powell says, “There is a certain imaginative spirit found only in Mexico. From the extreme contrast and clash of cultures that go back to the conquest, to the contemporary display present within the Mexican landscape. Events happen unexpectedly and often with a surreal flavour – fiestas, religious ceremonies, street art, buildings and monuments all compete in a cacophony of meaning questioning What is Mexico City?”
WHEN: Every day, 12pm to 9pm from Friday 5 May to Sunday 18 June 2017
WHERE: So Cal, 1 Young St, Neutral Bay